About Lightning Bug
The viral advertising and marketing experts
Viral advertising, viral marketing and SEO specialists Lightning Bug are a dynamic North London based agency formed in 2006.
Our team of versatile and experienced account managers and creatives are also happy to perform many other marketing and advertising related functions from project managing integrated advertising solutions to producing embedded website video content.
Depending on your need, we can manage an entire marketing campaign from conception to production and dissemination, or any single component of it.
In response to strong demand from clients for search engine optimisation we are now also offering SEO services.
Who are Lightning Bug?
We have a highly creative staff with specialist skills in copywriting, SEO, production and marketing and an extensive network of industry contacts.
Our D&AD trained copywriters can handle any brief, having also produced original copy for a diverse range of clients across the media spectrum including: television, women's glossies, commercial websites, newspapers, literary magazines and corporate publications.
Our production staff have the experience of over 1,000 commercial productions behind them, working alongside such talents as Jonathan Glazer, Tony Kaye, Ridley and Tony Scott, Kevin MacDonald, Andrew Morahan and Chris Cunningham.
You may have already seen our work on the BBC and in memorable adverts for brands such as Coca-Cola, Mercedes-Benz, Cadbury, Honda, Sony and Adidas.
The Lightning Bug philosophy
Too many companies make the mistake of producing self-indulgent adverts, aiming for the approval of their peers rather than their client's target market.
At Lightning Bug we take a pragmatic approach to our work: embed your message in accessible, compelling and unpretentious content and your audience will give you their attention.
We believe that the secret to a successful marketing campaign is not how much you spend, but how wisely you spend it.
We believe even a small business can have a big presence.
Why advertise?
Because it works.
Of course the relationship between advertising and sales is complex and not easily quantifiable, but advertising raises consumer awareness of brands, products and services and when the time comes to choose a product or service people tend to only choose between those they recognise. Although figures vary, there is a proven link between advertising and increased brand recognition, brand rating and purchase consideration; this effect has been demonstrated in consumers from the age of two upwards.
Why viral advertising?
Viral campaigns, although still regarded by many companies as an unnecessary luxury, are actually incredibly cost-effective. It has been shown that online marketing has a greater effect on brand engagement than any other advertising medium, (IAB study, 2006) and at a fraction of the cost.
A good viral pays for itself many times over.
Unlike a billboard, press or TV ad there are no residual costs, once purchased it promotes you without deterioration, indefinitely. Because the viewer has engaged willingly with the advert they also pay more attention to it than they would to an unwanted interruption to their favourite programme - which is usually their cue to leave the room. Unlike TV ads, when people watch a viral they are there and focused.
What is viral marketing?
It is not spam, spam is one of the most counter-productive uses of marketing resources, and makes people angry and mistrustful of your company.
Viral marketing, also known as digital marketing or e-marketing, is an umbrella term that describes any strategy reliant on individuals choosing to pass on a marketing message to others, causing it to spread at an exponential rate. As it is passed along a pre-existing social network, people are more receptive to it, and customers can be precisely targeted. After the initial seeding process, a successful viral campaign becomes self-sustaining.
Why Lightning Bug?
We do not just offer virals as an afterthought, we believe in and understand the power of viral advertising, we are passionate about it. Let us show you how we can energise your brand with an original and electrifying campaign. Visit our case studies page for examples of how Lightning Bug have helped other companies achieve their goals.
About lightning bugs
Lightning bugs, also known as fireflies and glow worms, are a family of insects (strictly beetles) which emit phosphorescent light to communicate. They are omnivores and use their bioluminescence to attract mates or prey, usually females luring unfortunate males to their doom. Various species can be found around the world in both temperate and tropical regions, but they generally prefer warm, humid environments.
There are about 2,000 known species of lightning bug worldwide. Find out more about Lightning Bugs here.
About advertising
Introduction
Introduction to advertising - An introductory guide to advertising, what it is, and how it works.
Glossary
Glossary of terms - A concise explanation of industry terminology and commonly used acronyms relating to the fields of advertising, marketing, business and the internet.
History
History of advertising - A brief history of advertising.
Research
Research on advertising - Some interesting research statistics on advertising, its effectiveness and current trends.
Virals
How virals work - An explanation of the way viral marketing and advertising works.