About advertising
Introduction
Advertising is all around us, everything from the shoes we wear to the films we watch and the websites we browse is targeted, assessed and branded. Learn a little more about how advertising and marketing work courtesy of Lightning Bug the viral advertising specialists.
Click the links below for a glossary of terms commonly used in advertising, marketing, business and the internet as well as an explanation of the mechanics, strengths and weaknesses of different promotional approaches, an explanation of what viral advertising is and how it works and some useful statistical research on the effectiveness of different kinds of advertising.
About advertising
Introduction
Introduction to advertising - A brief guide to advertising, what it is, and how it works.
Glossary
Glossary of terms - A concise explanation of commonly used acronyms and terms relating to the fields of advertising, marketing, information technology and business.
History
History of advertising - A brief history of advertising from ancient to modern times.
Research
Research on advertising - Some interesting research and statistics on advertising.
Virals
How virals work - An explanation of the way viral advertising and marketing works.
E-marketing
How e-marketing works - A discussion of e-marketing, its methodology, aims and effectiveness.
Analysing
Analysing advertising - How to read adverts and the different campaign strategies employed by agencies.